How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?

(A) Primary conversion

(B) Assisted conversion

(C) Second-to-last-click attribution

(D) Last-click attribution


Google Analytics uses Assisted Conversion to credit the channel responsible for the interaction prior to the final interaction that led to the conversion.

Example – A customer finds your website from an Organic search. He returns two days later by clicking on a Paid Search ad. He then returns the next week Directly and makes a purchase. So, the Assisted Conversion Channel is Paid Search because it happens prior to the final interaction and the final interaction is the Direct Channel.


This question is a part of the Assessment 3 section of the Advanced Google Analytics Certification course. You can find the answers with full explanation for the third Assessment in our Advanced Google Analytics Assessment 3 Answers page or you can check out the answers for all the assessment questions in our Advanced Google Analytics Assessment Answers page.

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