How would you classify the content distribution channel that uses influencer and outreach marketing to increase a brand’s reach?

(A) Paid

(B) Owned

(C) Earned

(D) Published


The content distribution channels preferred by brands to increase their brand awareness through influencer and outreach marketing depends on the medium in which the content is published. Some brands prefer Video platforms like YouTube while other brands prefer Instagram for influencer outreach.

You cannot differentiate these content distribution channels in the way they are Paid. So, this rules out option (A). Similarly, option (B) is ruled out because it can be owned by individuals or businesses. Option (C) is also ruled out because you can earn the same amount of money from two different influencer campaigns.

This means the answer is option (D) because you can only classify influencer campaigns using the medium they use to outreach and grow your brand. Influencers vary on different media like YouTube, Facebook, Instagram, Pinterest, etc.


This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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