How would you describe a launch pad website to your team and boss?

(A) An interactive prototype that can be given to your users early on to collect feedback. This feedback is incorporated into the full website build.

(B) A pared-down version of your old website that is built quickly by cutting out all medium- and low-impact pages.

(C) A website that includes all of the ideas your team and stakeholders developed in the strategy stage. It’s often larger than your existing website because of all of the new ideas that have been incorporated.

(D) A website that looks and performs better than the one you have today but is built quickly and is not a final product. Rather, your launch pad is the foundation you’ll build and optimize from using data.


This question is a part of the HubSpot Growth-Driven Design Certification Quiz from Lesson 5. You can find answers to all the quiz questions from this course in our HubSpot Growth-Driven Design Quiz Answers page.

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