How would you describe the difference between Growth-Driven Design (GDD) and conversion rate optimization (CRO) to your boss or colleague?

(A) CRO efforts are just one piece of a bigger puzzle. The bigger puzzle is the GDD methodology.

(B) GDD is run on an agile process, and CRO is run on a waterfall process.

(C) They are exactly the same, but GDD is a more popular term in North America, whereas CRO is a more popular term in Europe and Asia.

(D) GDD is only for small websites, CRO is for large websites.


This question is a part of the HubSpot Growth-Driven Design Certification Quiz from Lesson 7. You can find answers to all the quiz questions from this course in our HubSpot Growth-Driven Design Quiz Answers page.

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