How would you describe what your team is working on in the continuous improvement stage?

(A) The team runs a repeatable, agile process where they continuously collect real user data to build the highest impact items that deliver more user value and drive company-wide growth.

(B) The team runs a repeatable, agile process where stakeholders can create a quarterly wish list of items they want to see on the site and the team will build them. The more items that are created for stakeholders, the more likely they will continue to fund your website efforts.

(C) The team shifts from web design to content marketing. They will now attack all industry keywords using the “hub and spoke” strategy and create new blog and pillar page content.

(D) The team will now work to discover new personas and start developing new content and sitewide personalization around these personas. Discovering and building for every possible type of website visitor is critical to good website performance.


This question is a part of the HubSpot Growth-Driven Design Certification Quiz from Lesson 6. You can find answers to all the quiz questions from this course in our HubSpot Growth-Driven Design Quiz Answers page.

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