How would you view data for Revenue, Transactions, and Average Order Value per traffic source?

(A) View the All Traffic > Source/Medium report and select “Ecommerce” in the Explorer tab.

(B) View the Ecommerce > Sales Performance report and add Source/Medium as a secondary dimension.

(C) View the Ecommerce > Overview report and select “Avg. Order Value” as a metric in the time graph.

(D) View the Mobile > Overview report and select “Ecommerce” in the Explorer tab


You can view revenue, transactions, and average order value per traffic source by going to Acquisition > All Traffic > Source/Medium. After that, you have to select the Ecommerce option under the Explorer tab. This report will provide all data about the users, sessions, transactions, revenue, avg. order value, etc. for each traffic source for your website.


This question is a part of the Assessment 2 section of the Google Analytics for Power Users course. You can find all the questions from all the four assessments with detailed explanation for this exam in our Google Analytics for Power Users Assessment Answers page.

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