Howard’s in the process of creating a Google Display campaign and decides to use Custom Intent audiences as a targeting option. He’d like to influence customer consideration, but his niche audience isn’t covered by an In-market audience segment. Which two data inputs can Howard submit to best represent his audience? (Choose two.)

(A) Negative keywords

(B) URLs

(C) Topics

(D) Offline conversions

(E) Keywords

Conclusion

This question is a part of the Google Ads Display Certification Assessment exam. You can find all the answers for this exam in our Google Ads Display Certification Assessment Answers page.

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