Before you get to the answers below here are some facts you should know about this exam.
Exam Name – HubSpot CMS for Marketers Certification
Total Questions and Time Limit – 60 Questions with 3 hours to complete the exam.
HubSpot CMS For Marketers Certification Exam Questions and Answers (Updated 2021)
Contents of Article
(A) The names are descriptive.
(B) You and your team agree on a single system.
(C) You stick to it.
(D) All of the above
(A) HubSpot creates a duplicate draft version of the page and adds the word “Clone” at the end of the original name.
(B) HubSpot creates a duplicate published version of the page and adds the word “Clone” at the end of the original name.
(C) HubSpot creates a new draft page so that you can recreate the page from scratch.
(D) HubSpot creates a draft version of the page which replaces the original version.
(A) Useful, Intuitive, Consistent, Accessible, Appealing
(B) Useful, Accessible, Interesting, Optimized, Intuitive
(C) Useful, Consistent, Appealing, Mobile-Friendly, Engaging
(D) Useful, Accessible, Optimized, Personalized, Appealing
(D) Card sorting
(A) Use the same navigation in both your header and footer
(B) Create consistency across your website’s visual and written content
(C) Use muted colors accentuated by bright accent colors across your website
(D) Make sure to have ample whitespace to focus the attention of the user
(A) Use no more than two different font families
(B) Focus the page on answering one question and one call-to-action
(C) Balance bright accent colors with muted colors or neutrals
(D) Increase the number of items in the navigation menu
(E) A and B
(A) Sections, columns, rich text blocks
(B) Sections, rows, columns, modules
(C) Columns, rows, forms, images
(D) Themes, templates, modules
(A) The Contents tab
(B) The Pages dashboard
(C) Account settings
(D) The Settings tab
(A) To create more engaging blog content for your audience
(B) To generate more leads from your blog
(C) To attract more visitors to your website through your blog
(D) To rearrange your site architecture into clusters of related content
(A) Read more separator
(B) Call to action
(C) Personalization token
(D) Paragraph break
(A) Landing pages
(A) Build relevance by creating high-quality content people want to read. Build authority by building high-quality backlinks.
(B) Build relevance by creating backlinks. Build authority by using keywords throughout your content.
(C) Build relevance by telling people about your content so that they can ﬁnd it and link to it. Build authority by creating high-quality content people want to read.
(D) Build relevance by adding alt text to your images. Build authority by starting a topic cluster.
(A) Your blog settings
(B) The optimize tab in the blog post editor
(C) The blog template in the design tools
(D) Your blog dashboard
(A) Links to your product pages will boost your sales, as well as drive traffic to those pages.
(B) Adding affiliate links throughout your content will drive more revenue for your business.
(C) Links help establish you as a trustworthy source and drive traffic to your other content.
(D) Links tell Google that your content is popular and that people are sharing it on social media.
(A) To plan out the information architecture of your website before going live
(B) To help search engine crawlers determine the structure of your website so that they can crawl it more intelligently
(C) To raise your domain authority by linking together all the pages of your website
(D) To track the performance and traffic of your live pages and blog posts
(A) Customizing your sitemap.
(B) Adding links between topic cluster content.
(C) Customizing your robots.txt ﬁle.
(D) Enabling Google AMP.
(E) Requiring HTTPs for your domains.
(A) “How is my website currently performing in search engine results pages?”
(B) “How much traffic is my website getting from different channels?”
(C) “What is the highest-impact page on my website currently?”
(D) “What is my main goal for my website and what metrics can I track to help me achieve it?”
(A) Contact properties
(C) Landing pages
(D) All of the above
(A) Themes enable developers to create a site-wide content editing experience for marketers
(B) Themes enable developers to use the tools and technologies they prefer
(C) Themes prevent marketers from making side-wide design changes to their websites
(D) Themes are built by marketers to help developers understand their business’s branding
(A) Page templates
(B) Website templates
(C) Blog templates
(D) System templates
(A) designed specifically to work within your theme
(B) included by default in the HubSpot CMS
(C) built by developers for a specific purpose
(D) downloaded from the asset marketplace
(A) Your Account Settings
(B) Website Pages dashboard
(C) Purchased tab of the Asset Marketplace
(D) Settings tab of the page editor
(A) Display a list of all the content modules on your page in the order they appear
(B) View and edit your theme settings
(C) Add new modules to your page
(D) Rearrange the order of modules on your page
Q.38 – What is a topic cluster?
(A) A targeted cluster of relevant content that covers a specific topic in depth
(B) A collection of blog posts that addresses a series of related questions
(C) A comprehensive page that covers a topic in great detail
(D) A series of emails covering a specific topic that are used to generate leads
(A) In the Performance tab of that blog post
(B) On your Marketing dashboard
(C) In a contacts attribution report
(D) In the Optimize tab of the blog post editor
(C) Engagement type
(D) Referral source
(A) list the pages on a website to manage the content that’s shown to search engines
(B) instruct search engines on how to handle duplicate content
(C) instruct search engine bots on how to crawl the pages on a website
(D) tell HubSpot the user agent of a visitor’s browser
(A) from other websites to your website
(B) from your blog posts to your website pages
(C) from your website to other websites
from your pillar page to your subtopic content
(A) Add H1 headers to all of your pages and blog posts
(B) Create high-quality content that’s relevant to searchers’ needs
(C) Optimize your content for your primary long-tail keyword
(D) Generate backlinks between your website and other credible sites
(A) Keep it under 70 characters
(B) Include your primary long-tail keyword
(C) Use engaging words
(D) Write it in the form of a question
(A) It is a signal that search engines use to detect spam.
(B) It creates a confusing user experience for your blog RSS readers.
(C) It will prevent your blog post from being crawled and indexed by search engine bots.
(D) It is not a best practice for a topic cluster content strategy.
(A) Reports > Reports
(B) Reports > Dashboards
(C) Reports > Analytics Tools
(D) Page Performance
(A) Singles out the first touchpoint as the most recent visit.
(B) 100% of the credit is assigned to the page that originally drove a visitor to your site.
(C) Gives credit to the touchpoint where a conversion directly occurred.
(D) Assigns a weighted percentage of the credit to the most recent touch points.
(A) Landing pages for expired offers
(B) Product pages for products you no longer sell
(C) Event pages for events that have passed
(D) Blog posts that aren’t optimized for search engines
(A) Device type
(B) Referral source
(C) Preferred language
(D) Contact list membership
(E) Email address
Q.55 – What is a buyer persona?
(A) A realistic representation of your current customers based on their prior purchases and NPS scores
(B) A semi-ﬁctional representation of your ideal customer based on real data and some select educated speculation
(C) A detailed proﬁle of one of your existing customers with real data and quotes from them
(D) A ﬁctional representation of your ideal customer based on your gut feelings and intuition about who needs your products and services
(A) Your social media followers
(B) Accounts you want to target
(C) All visitors to your site in the past 60 days
(D) Your buyer personas
(A) The language set in the visitor’s browser
(B) The user agent
(C) The visitor’s IP address
(D) The country property in your CRM
Q.60 – Jill is a marketer at The Green Thumb, a plant nursery that delivers plants to your doorstep. Her main buyer persona is young women who want to add greenery to their apartments but don’t know how to properly take care of plants. On The Green Thumb’s website they have the page “Which Plant Is Right For You?” that shows all the plants they offer and what environments they are suited for. How can Jill personalize this page to better target her buyer persona?
(A) Add a “Recommended” tag to plants that are easy to take care of and well-suited for apartment living
(B) Include more detailed descriptions of the genus and species of each plant
(C) Replace the images of each plant with a video showing close-ups and giving a 360-degree view of the plant
(D) Remove plants that require lots of care from the page, so buyers won’t be tempted to purchase them
(A) Use muted colors or neutrals to balance bright accent colors
(B) Include a navigation menu at the top of the page
(C) Include a video to increase visitor engagement
(D) Use whitespace to focus the attention of the user
(E) A and B
(A) File manager
(D) Landing pages
(A) Where your visitors are coming from
(B) Which visitors are marketing qualified leads
(C) What content your visitors are engaging with
(D) Which pages your visitors are landing on
(A) A text call-to-action at the top of your post
(B) An image call-to-action at the bottom of your post
(C) A featured image for sharing your post on social media
(D) A form so readers can subscribe to your blog
(A) In the design manager
(B) In your account settings
(C) In the page editor
(D) None of the above
(A) Preview the page
(B) Add a canonical URL
(C) Make sure you only have one H1 header
(D) Schedule the page to publish at a later date and time
(E) Share it on social media
What is HubSpot CMS For Marketers Certification Exam?
It is a Free educational program developed by HubSpot that teaches you how to design your website using the HubSpot CMS Hub. You learn to approach the website design from a marketer’s point of view. You design website elements using the HubSpot CMS Hub to improve user experience, capture more leads, convert visitors into leads, create pages, organize and manage assets and how to use the HubSpot CRM.
The course contains 9 lessons. Once you finish the course you need to complete an exam. If you pass the exam then you get the Certificate.
The exam consists of 60 questions and you need to answer 45 questions correctly to pass the exam and get the certificate. If you fail in the exam then you can retake the exam after 12 hours. The time limit for the exam is 3 hours.
Here are the requirements for the course:
(1) A computer or a Smartphone with an Active Internet Connection.
(2) A free HubSpot account.
Here are the different Modules in the course.
(1) HubSpot CMS for Marketers Introduction
(2) Fundamentals of the HubSpot CMS
(3) Fundamentals of a great Website User Experience
(4) Creating Pages in the HubSpot CMS
(5) Understanding Blogging in HubSpot
(6) Optimizing your Website for Search Engines in HubSpot
(7) Analyzing your Website Performance in the HubSpot CMS
(8) Organizing and Managing Assets in the HubSpot CMS
(9) Using the HubSpot CRM with the CMS
Features of this Certification Course and Exam
The key features of this course and exam are:
(1) It is designed by HubSpot who are the industry leaders in Inbound marketing.
(2) The video tutorials are short and very easy to understand.
(3) Regular quizzes after a module helps to retain the knowledge.
(4) You get an industry recognized Certificate which can be used to strengthen your CV.
(5) The course and exam are absolutely Free.
If you have any questions or something to say then feel free to comment down below. You can also check out our answers to the HubSpot CMS For Marketers Quiz questions in our HubSpot CMS For Marketers Quiz Answers page.