Before you get to the answers below here are some facts you should know about this exam.
Exam Name – HubSpot Email Marketing Certification Exam
Total Questions and Time Limit – 60 Questions with 3 hours to complete the exam.
URL of Exam – https://academy.hubspot.com/courses/email-marketing
HubSpot Email Marketing Certification Exam Questions and Answers 2020
Contents of Article
(A) Email marketing provides a one-to-one channel of communication.
(B) Email marketing provides different types of email.
(C) Email marketing syncs closely to your CRM.
(D) Email marketing syncs data to external platforms.
(A) Send the right person the right message at the right time.
(B) Create active lists for your business.
(C) Segment contacts who you can’t connect with.
(D) Segment the different functions of your business to target outreach and communication.
(A) A buyer persona is an actual representation of your customer based on real data.
(B) A buyer persona is a semi-fictional representation of your lead before they become a customer.
(C) A buyer persona is a semi-fictional representation of your ideal customer.
(D) A buyer persona is a tool you use to define your ideal customer.
Q.4 – You’re looking to send an email to three different lists of contacts. You’ve created each segmented list based off where those contacts are in their research process with your company. What type of lists have you created?
(A) Buyer’s journey lists
(B) Buyer’s plan lists
(C) Customer journey lists
(D) User journey lists
(A) Email sending provider
(B) Email service program
(C) Email service provider
(D) Email sender program
(A) Information gathered by importing contacts
(B) Information gathered from a form submission
(C) Information gathered from user behavior
(D) Information gathered from live trainings
(A) Understanding implicit and explicit data
(B) Sending at the right time
(C) Having buyer personas
(D) Segmenting by the buyer’s journey
Q.9 – Fill in the blank: A ___________ strategy is focused on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more.
(A) contact management
(B) contact organization
(C) contact program
(D) contact database
(A) Organize all the interactions you have.
(B) Integrate your contact information with other tools you use.
(C) Integrate with the other parts of your platform.
(D) Integrate your email information with the other tools you use.
(A) content and email
(B) strategy and content
(C) outbound and inbound
(D) context and content
(A) Do we have permission?
(B) Do we have a segment of contacts?
(C) Do we have a goal?
(D) Do we have an email template?
(A) Lifecycle stage
(B) Contact property
(C) Buyer’s journey
(D) Buyer persona
Q.14 – When sending the right email, there are three key things you’ll need to understand: why you are sending that email, your goal, and the value you’re delivering to the person on the other end of the send. This gives you the foundation to __________.
(A) set the right buyer personas to send email by setting appropriate segments in your database that will match with the content you’re creating
(B) set the right template for your emails to send the most contextual message to the appropriate segments
(C) set the right expectations with those receiving your email by setting an appropriate and contextual goal and then pairing that with information that will provide the most value
(D) set the right foundations to send your transactional emails at the right time
(A) The right person
(B) The right segments
(C) The right email platform
(D) The right buyer personas
Q.16 – You received an email this morning where the content didn’t align with the subject or the context in which you were receiving it. It was a jarring experience for you. What was this email not doing?
(A) Creating the right email by bringing content and subject line together
(B) Creating the right email by bringing content and context together
(C) Creating the right email by bringing context and buyer personas together
(D) Creating the right email by bringing inbound and email together
(A) Buyer personas
(C) Buyer’s journey
(D) Contact properties
Q.19 – Using the data you have on each of your contacts—such as when they open, click, and convert—and scheduling your emails to send when your contacts are mostly likely to engage with your email is the definition of what?
(A) Send opportunity personalization
(B) Send time property
(C) Send delivering personalization
(D) Send time personalization
Q.20 – What does AIDA stand for?
(A) Attention, interest, desire, action
(B) Attention, interest, decision, action
(C) Attention, ideas, desire, action
(D) Attention, intention, decision, action
(A) Setting a goal
(B) Selecting a template
(C) Discussing with your team
(D) Sending your email
(A) The segment and the open
(B) The open and the click
(C) The contacts and the goal
(D) The subject line and the preview text
(A) The completion of an open
(B) The completion of a click
(C) The completion of a desired action
(D) The completion of all clicks
(A) 41–50 characters
(B) 55–75 characters
(C) 10–20 characters
(D) 75–100 characters
(A) have higher unsubscribe rates.
(B) trigger better sales.
(C) align with the content for coupons in the email.
(D) not sound like the email is coming from a real person.
(A) preview text
(B) preview email
(C) preview content
(D) preview line
(A) Whether or not a receiver accepts your email
(B) Whether or not a contact opens your email
(C) Whether or not a receiver clicks your email
(D) Whether or not a receiver rejects your email
(A) Selecting a checkbox to grant consent
(B) Filling out a form
(C) Selecting a checkbox in an email
(D) Filling out a lead flow
Q.30 – Someone on your team hands you a list to send out your newest marketing email to. You have been working on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound professional, you know you can’t send to a purchased or enriched list of contacts. You need more information about this list in order to send to them. How could you respond to your co-worker?
(A) Do we have verifiable permission to send to them?
(B) Perfect, thanks for giving this to me. I forgot to create a list for this email.
(C) Perfect! Do we have their first names though? I want to add personalization.
(D) Hold on. Where did this list come from? I want to know because I can probably add this list to all our emails now if you think they are a good fit for our content.
(A) build trust
(B) create segments
(C) build segmentation
(D) build email deliverability
(A) Segmented and non-segmented
(B) Opened and clicked
(C) Positive and negative
(D) Engaged and did not engage
(A) Opt-in, opt-out, and neutral
(B) Neutral, opt-in, and confirmed opt-in
(C) Opt-out, opt-in, and GDPR opt-out
(D) There are only two.
(A) SMART goals
(D) Open and click rates
(A) Write for scannability.
(B) Use the overall inbound tone.
(C) Add preview text.
(D) Have unsubscribe links.
(A) 600 pixels
(B) 55 pixels
(C) 900 pixels
(D) 400 pixels
(B) Buyer’s journey
(C) Conversations across emails
(D) Social interaction
(A) Emails delivered
(B) Emails sent
(C) Emails suppressed
(D) Emails rejected
(B) open rates
(C) click rates
(A) Why am I running this test?
(B) What am I testing?
(C) Who am I testing with?
(D) How long will my test run?
(A) Design your test.
(B) Review and start your test.
(C) Evaluate the segment of recipients you’re sending to.
(D) Analyze your whole email marketing strategy performance.
(A) A significance test calculator
(B) The results of your A/B test
(C) The results of the pre-work of your A/B test
(D) The purpose of your A/B test
(A) Confidence interval
(B) Confidence value
(C) Confidence level
(D) Confidence percentage
(A) The process of building relationships with your prospects with the goal of earning their business when they’re ready
(B) The process of building relationships with leads specifically to convert them for the first time
(C) The process of developing your sales relationships
(D) The process of developing your relationships through inbound service
Q.52 – Lead nurturing can be defined as a way to build relationships. While building these relationships, there are key benefits to your business. Lead nurturing will help you build relationships by being the ___________.
(A) timely, efficient, and targeted approach to connecting with your leads
(B) timely, effective, and targeted approach to connecting with your contacts
(C) timely, efficient, and targeted approach to connecting with your contacts
(D) timely, efficient, and segmented approach to connecting with your contacts
Q.53 – True or false? This an example of timeliness within lead nurturing: “A contact downloads a piece of content on ‘The Best Ways to Create Subject Lines for Email Newsletters.’ You and your company send a follow-up piece of content that builds off that subject, such as a blog post on how to write effective email copy.”
(A) Setting goals
(B) Selecting personas
(C) Measuring and improving
(D) Creating content
(E) Identifying the timeline
Q.55 – A lead views a specific page on your website, say, your case study page. You then send targeted follow-up content like one of your more popular case studies. This is an example of what type of email?
(A) Treating your contacts the way you want to be treated and showing them value
(B) Contact management and segmentation
(C) Lead rotation for handoff to sales
(D) Only top-of-the-funnel contacts
(A) The measurement and understanding of how successful a sender is at getting their marketing email into people’s inboxes.
(B) A program to get into people’s inboxes.
(C) The measurement of how successful a sender is at not getting lost in the spam folder.
(D) The measurement and understanding of spam filters.
(A) Sources, permissions, expectations
(B) Sources, expectations, delivery rate
(C) Sources, clicks, opens
(D) Sources, permissions, delivery rate
(A) A strategy used to market products and services and nurture relationships in a human and helpful way through the use of the email channel.
(B) A separate strategy outside of your inbound efforts that involves sending email.
(C) A strategy for sending all types of email for your business, including sales emails and administrative emails.
(D) A strategy around sending transactional email for your business
(A) Develop a way to send blast email, create conversations, and close customers.
(B) Create a human, helpful, and customer-driven conversation and experience.
(C) Create a human, inbound, and holistic experience.
(D) Create a helpful, human, and lead-only driven conversation and experience.
(A) effective inbound marketing strategy.
(B) email marketing sending strategy.
(C) email marketing and sales strategy.
(D) effective email marketing strategy.
(A) The right contacts in your database
(B) The right program to analyze the trends
(C) The right platform to bring in new contacts
(D) The right strategy to measure the decay
(A) A segment that tracks all ineligible contacts
(B) A segment that tracks all emails sent
(C) A segment that tracks all actively subscribed contacts
(D) A segment that tracks all contact sources
Q.67 – True or false? When you take a specific action on a website around a certain topic, and an email is triggered to you that follows up with additional educational content around that topic, this is an example of sending the right email.
(B) Email layout
(D) All of the above
Q.69 – By adding the following copy to your email, what are you doing for your contacts? “Thanks for subscribing to my blog. I’m thrilled to have you here! You’ll be receiving updates from me on how to send better emails on a monthly basis, but if you’re looking to update your email preferences, you can do so anytime here. Invite your team members to subscribe because when we learn together, we grow together.”
(A) Setting expectations
(B) Subscribing them
(C) Aligning content
(D) Nurturing the contacts
(A) By hyperlinking appropriate copy
(B) By editing alt-text
(C) By linking images to your offer
(D) All of the above
Q.71 – What is graymail? (Type 1)
(A) Email you technically opted in to receive but do not really want.
(B) Email you never opted in to receive and do not want.
(C) Email you opted in to receive and engage with.
(D) Email that’s delivered to your spam folder.
(A) Email client
(B) Email engagement
(C) Email outsourcing
(D) Email platform
(A) Return on investment
(B) Segmentation strategy
(C) Social media collaboration
(D) Return on value
(A) email campaigns bring in from your business’ initial investment.
(B) email segments bring in from your business’ initial investment.
(C) emails deliveries bring in from your business’ initial investment.
(D) email engagements bring in from your business’ initial investment.
(A) The email is trying to do too many things.
(B) The email doesn’t have a CTA.
(C) The email doesn’t have a link to a web-page version.
(D) The email wasn’t sent to enough people.
(A) Variations of your email
(B) The subject line of your email
(C) The body of your email
(D) The segment of contacts
(A) Lead automation
(B) Marketing automation
(C) Services automation
(D) Sales automation
(A) At least 1,000
(B) At least 50
(C) At least 2,000
(D) At least 500
(A) Setting goals
(B) Creating content
(C) Selecting personas
(D) Identifying the timeline
(E) Measuring and improving.
(A) at the right time equals success.
(B) at the right time equals sending.
(C) at the right term equals successful sending.
(D) at the right test equals success.
(A) Decide that three hours is long enough because people never check our emails after that.
(B) Try to test for 24 hours to give us enough time to produce statistically significant results.
(C) Three hours is too long. We should only run it for an hour so we can make our decision faster.
(D) We should review past emails we’ve sent to see where opens and clicks start to drop off, then identify the time frame we want to test in.
(A) The goal of why you’re sending it and then the carefully designed components layered on top of each other
(B) The segments you’re sending to and the deliverability goals of your email
(C) The template you’re using to send your email and the footer information you’re using
(D) The segments of contacts you do not send to and the the segments you are sending to
(A) Any email recipients who was sent to and accepted your message.
(B) Any email recipients who can’t be sent to because you do not have the legal basis of permission to send to them under GDPR.
(C) Any email recipients who can’t be sent to either because they unsubscribed, bounced, or were suppressed.
(D) Any email recipients who have opted in to receive your message and were sent to.
(A) Verifiable permission
(B) Email address
(C) Email domain
(D) Verifiable business name
(A) The detailed examination of anything complex in order to understand its nature or to determine its essential features
(B) The detailed examination of your emails specifically
(C) The examination of all your marketing efforts at all times
(D) The examination of how well you’re doing analysis
What is HubSpot Email Marketing Course and Exam?
It is a Free educational program developed by HubSpot to teach the basic frameworks of Email Marketing. This course will help you to produce better emails, get better email open rates, deliver your marketing message through emails and increase your email clickthrough rates and conversion rates.
The course contains 11 lessons and you get 10 quizzes to complete. Once you finish the course you need to complete an exam. If you pass the exam then you get the Email Marketing Certificate.
The exam consists of 60 questions and you need to answer 45 questions correctly to pass the exam and get the certificate. If you fail in the exam then you can retake the exam after 12 hours. The time limit for the exam is 3 hours.
Here are the requirements for the course:
(1) A computer or a Smartphone with an Active Internet Connection.
(2) A free HubSpot account.
Here are the different Modules in the course.
(2) Understanding Email Marketing
(3) Creating a Contact Management and Segmentation Strategy
(4) Sending the right email
(5) Creating a high-performing email
(6) Understanding email deliverability
(7) Outlining the design of your marketing emails
(8) Analyzing your marketing emails
(9) Testing your marketing emails
(10) Developing relationships with lead nurturing.
(11) Create HubSpot Email Account Practical exam.
Features of this Certification Course and Exam
The key features of this course and exam are:
(1) It is designed by HubSpot who are the industry leaders in Content marketing.
(2) The video tutorials are short and very easy to understand.
(3) Regular quizzes after a module helps to retain the knowledge.
(4) You get an industry recognized Certificate which can be used to strengthen your CV.
(5) The course and exam are absolutely Free.
This article provides all the answers with detailed explanation so that you don’t just get the correct answers but you actually understand the reason behind the answers. If you have any questions or something to say then feel free to comment down below. You can also check out our answers to the quiz questions in our HubSpot Email Marketing Quiz Answers page.