HubSpot Inbound Marketing Quiz Answers 2020

Below you will find the answers for all the quiz questions asked in the HubSpot Inbound Marketing Certification course. This article contains answers to quiz questions only. If you’re looking for the answers to the main Certification exam then visit our HubSpot Inbound Marketing Certification Exam Answers page.

Course URLhttps://academy.hubspot.com/courses/inbound-marketing

Lesson 3 Quiz Answers

Q.1 – What does SMART stand for in SMART goal?

(A) Source, Measurable, Attractive, Relevant and Timely.

(B) Specific, Measurable, Attainable, Relevant and Timely.

(C) Sustainable, Measurable, Attainable, Relevant and Timely.

(D) Source, Medium, Attainable, Relevant and Timely.

Q.2 – True or false? If you take the time to do a comprehensive content audit, there’s no need to perform an event-based audit.

(A) True

(B) False

Q.3 – Fill in the blank: Before you can identify the buyer’s journey, you need to first know your ____________.

(A) bandwidth to create content

(B) average sales lifecycle

(C) buyer personas

(D) team’s resources

Lesson 5 Quiz Answers

Q.4 – At a minimum, to create an effective topic cluster, you need to link ___________.

(A) all relevant subtopics to your pillar page

(B) your pillar page to all relevant subtopics

(C) your pillar page to all relevant subtopics, and link all relevant subtopics to your pillar page

(D) all relevant subtopics to corresponding product or service pillar pages

Q.5 – Fill in the blank: When creating content you should ___________.

(A) keep your audience front of mind

(B) keep search engines front of mind

(C) never create content on other websites because you’re missing a chance to feature it on your website

(D) A and B

(E) All of the above

Q.6 – What’s an example of a specific topic?

(A) Content Marketing

(B) Marketing automation strategies

(C) Paid media

(D) A and B

Lesson 6 Quiz Answers

Q.7 – Why is social media an important part of inbound marketing?

(A) Social media helps you reach millions of people in distant countries.

(B) Users have the best customer service experiences in social media.

(C) Social media is a one-to-one medium you can use to market in a direct, human way.

(D) Social media has better advertising options than traditional media.

Q.8 – Why would you want to identify who your brand superfans are and reward them?

(A) You can measure the results from social marketing campaigns when influencers participate.

(B) People are more likely to purchase a product if a friend or someone they admire mentions it in social media.

(C) You can learn a lot about how influencers work with your competition.

(D) It will help you know what content performs best on a social network.

Q.9 – A social media audit will provide you value in all of the following areas EXCEPT:

(A) You can determine the best mix of content on the right channels at the right times.

(B) You can identify opportunities to better engage with customers.

(C) You can adjust budgets and calculate ROI.

(D) You can negotiate rates with a social advertising vendor.

Q.10 – True or false? It’s not wise to include social media links in your advertising.

(A) True

(B) False

Q.11 – True or false? When starting out, make sure you are engaging with customers on every single social media channel.

(A) True

(B) False

Q.12 – True or false? One in four consumers lose interest in a company if it doesn’t use video on its social media channels.

(A) True

(B) False

Lesson 7 Quiz Answers

Q.13 – What is a conversation?

(A) A conversation is an interactive communication between two or more parties.

(B) A conversation is when you chat with your website visitor.

(C) A conversation only occurs if you talk to a lead in person or over the phone.

(D) A conversation is an interactive communication between your website visitor and your bot.

Q.14 – What is a conversational growth strategy?

(A) A conversational growth strategy is the systematic outbound outreach you and your team perform to increase a relationship with a lead.

(B) A conversational growth strategy is a smarter approach to web design that eliminates all of the headaches and drives optimal results using data.

(C) A conversational growth strategy is about delivering the right message to the right person at the right time, every time.

(D) A conversation growth strategy is the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity.

Q.15 – What are the steps to implementing a conversational growth strategy?

(A) Think, Plan, Grow

(B) Think, Plan, Implement

(C) Think, Grow, Optimize

(D) Chat, Think, Grow

Q.16 – What is the primary area you should consider when comparing different messaging channels?

(A) The channels that theoretically make the most sense.

(B) The channels your customers are currently using.

(C) The channels that are common in your industry.

(D) The channels that are the most trendy at the moment.

Lesson 8 Quiz Answers

Q.17 – What are the steps to building an effective conversion path?

(A) Create awareness, determine your end point, chart your course, and analyze.

(B) Attract, convert a lead, close a deal, and delight a customer.

(C) Create awareness, determine your end point, chart your course, build a ship, ahoy matey.

(D) Create awareness, chart your course, optimize, convert a qualified lead.

Q.18 – What are SMART goals?

(A) Goals for marketers

(B) Sophisticated, Marketing, Acquisition, Return on investment, Top-of-funnel goals

(C) Specific, Middle-of-the-funnel, Attainable, Remarkable, Timely goals

(D) Specific, Measurable, Attainable, Relevant, Timely goals

(E) Specific, Measurable, Analytics, Relevant, Testable goals

Q.19 – What is conversion optimization?

(A) Conversion optimization is an investment that produces reliable month-over-month growth. Your website becomes stronger as you continue to measure, iterate, and act.

(B) Conversion optimization is focused on attracting customers through relevant and helpful content and adding value at every stage in your customer’s buying journey.

(C) Conversion optimization is the process of testing hypotheses on elements of your site with the ultimate goal of increasing the percentage of visitors who take the desired action.

(D) Conversion optimization is the technology, processes, and content that empower sales teams to sell efficiently at a higher velocity.

(E) Conversion optimization is the process of building relationships with your prospects with the goal of earning their business when they’re ready.

Q.20 – What is another commonly used term for conversion optimization?

(A) Conversion Confusion (CC)

(B) Conversion Rate Optimization (CRO)

(C) Conversion Rate Strategy (CRS)

(D) Convert to Attract and Close (CAC)

(E) Closed-Loop Conversion Click-Rate (CCC)

Q.21 – How can conversion optimization affect your return on investment?

(A) Conversion optimization has the potential to positively impact your return on investment by lowering your cost to acquire a customer.

(B) Conversion optimization has the potential to negatively impact your return on investment because changing elements on your page doesn’t increase the trust of your customers.

(C) Conversion optimization won’t impact your return on investment. No one cares if call-to-action buttons are red or green.

Lesson 9 Quiz Answers

Q.22 – What is the definition of lead nurturing? (HubSpot Inbound Quiz)

(A) The process of building relationships with prospects with the goal of earning their business when they’re ready

(B) A marketing effort focused on engaging with only your leads in a way that encourages them to progress toward a specific action

(C) A marketing effort focused on engaging with your leads and customers in a way that encourages them to progress toward multiple actions at the same time

(D) A sales effort focused on engaging with your warm leads in a way that encourages them to progress toward a purchase

Q.23 – What are the three key elements of creating a lead nurturing strategy?

(A) Contact management, segmentation, and the buyer’s journey

(B) Buyer personas, the buyer’s journey, and lead nurturing software

(C) Lead nurturing software, contact management, and segmentation

(D) Segmentation, buyer personas, and the buyer’s journey

Q.24 – On average, how many touches or content interactions does it take to generate a sales qualified lead?

(A) 4-5

(B) 1-2

(C) 6-8

(D) 2-3

About HubSpot Inbound Marketing Quiz

This course contains a total of 11 lessons about inbound marketing techniques to get leads and convert them into buyers and paying customers. Quiz questions are asked after every lesson you complete but they aren’t mandatory for moving to the next lesson. There is no time limit to these questions.

The HubSpot Inbound Marketing Course contains inbound marketing strategies like content creation in the form of blogs that contain topic clusters and pillar pages. It also teaches other strategies like Social Media promotion techniques. You also learn about conversion strategies, lead nurturing techniques and customer marketing.

Leave a Comment

Share via
Copy link
Powered by Social Snap