Below you will find the answers for all the quiz questions asked after every lesson in the HubSpot Marketing Software Certification course. This article contains answers to quiz questions only. If you’re looking for the answers to the main Certification exam then visit our HubSpot Marketing Software Certification Exam Answers page.
Course URL – https://academy.hubspot.com/courses/hubspot-marketing-software
Lesson 2 Quiz Answers
Contents of Article
(A) True
(B) False
Q.2 – Which tool exemplifies the all-in-one approach to reporting on your marketing performance?
(A) SEO
(B) Campaigns
(C) Custom reports
(D) Contacts
(A) True
(B) False
(A) Form submission nurturing automation project
(B) Blog optimization project
(C) Customer survey feedback campaign
(D) Content offer campaign
Lesson 3 Quiz Answers
(A) contacts database
(B) contacts
(C) marketing automation
(D) content tools
Q.2 – True or false? Your contacts database is built upon the CRM.
(A) True
(B) False
Q.3 – What is the definition of contact management?
(A) A strategy that focuses on using a software program to easily store and source a contact’s information, including their name, contact history, email information, and more.
(B) A strategy that focuses on using only marketing software to easily store and source a contact’s information, including their name, contact history, email information, and so much more.
(C) A strategy that focuses on using a software program to easily store and source company information specific to making a deal in the CRM.
(D) A strategy that focuses on dividing marketing and sales to separate contact information and storing that information in a software platform.
Lesson 4 Quiz Answers
Q.1 – Who should assist in identifying and documenting your business’ buyer personas?
(A) Marketing team
(B) Executive team
(C) Services team
(D) All of the above
(A) True
(B) False
Lesson 5 Quiz Answers
Q.1 – 10x and resource pillar pages are best used in which stages of the buyer’s journey?
(A) Awareness
(B) Consideration
(C) Decision
(D) A and B
(E) A, B, and C
Q.2 – Which of the following is NOT a best practice for creating a well-optimized pillar page?
(A) Add a hero image
(B) Add a table of contents with anchor links
(C) Add a video that’s at least two minutes long
(D) Add synonyms and closely related keywords
Q.3 – Which of the following is a question to ask yourself when creating new topic clusters?
(A) Does it make “business sense” to pursue this core topic?
(B) What is the search opportunity of this core topic?
(C) How difficult will it be to rank for this core topic?
(D) B and C
(E) A, B, and C
Q.4 – True or false? Local SEO only works when people mention a specific city in their search query.
(A) True
(B) False
(A) 20
(B) 300
(C) 1,500
(D) 10,000
Lesson 6 Quiz Answers
Q.1 – Campaigns usually follow which goal setting framework?
(A) TIER
(B) SMART
(C) BOLT
(D) FAST
Q.2 – True or false? You can only create a campaign once all the assets have been created first.
(A) True
(B) False
Lesson 7 Quiz Answers
Q.1 – The HubSpot blogging tool is a powerful aid for which other HubSpot tool(s)?
(A) Campaigns tool
(B) SEO tool
(C) Social media tool
(D) A and B
(E) A, B, and C
Lesson 9 Quiz Answers
Q.1 – What is a call-to-action button?
(A) A clickable element on a website page, blog post, or email that promotes and redirects visitors to an offer.
(B) An automated set of marketing and/or sales actions that execute based on a starting condition.
(C) A series of targeted, timed emails to nurture a prospect over time.
(D) A pop-up form.
Q.2 – What design element(s) should you consider when creating a call-to-action button?
(A) Shape, balance, verbs
(B) Copy, visuals, location
(C) Color, space, texture
(D) Proportion, contrast, copy
(A) A subscription to your blog so your visitor can learn more about the symptoms of their problem.
(B) An informational white paper to teach your visitor strategies on how to best solve their problem.
(C) A case study so your visitor can learn more about the strategy they’ve chosen to solve their problem.
Lesson 11 Quiz Answers
Q.1 – ____________ is the breaking up of your contacts into smaller groups of similar people.
(A) Automation
(B) Contact management
(C) Segmentation
(D) Sequences
Q.2 – True or false? There’s a difference between a report and a list.
(A) True
(B) False
Q.3 – A/the ___________ is designed to designate which stage your conversations are at with your contacts.
(A) lifecycle marketing
(B) buyer persona
(C) buyer’s journey
(D) lifecycle stage
Lesson 13 Quiz Answers
(A) inbound marketing strategy
(B) email marketing strategy
(C) inbound sales strategy
(D) email health strategy
(A) True
(B) False
Lesson 14 Quiz Answers
Q.1 – _______________ is the software that exists with the goal of automating your marketing actions.
(A) Marketing automation
(B) Inbound marketing
(C) Lead nurturing
(D) Marketing workflows
Q.2 – True or false? Marketing automation is only used for nurturing leads.
(A) False
(B) True
(A) marketing strategy
(B) marketing task
(C) workflow
(D) sequence
Lesson 15 Quiz Answers
(A) An entrance
(B) A session
(C) A bounce
(D) An exit
Q.2 – What is an entrance?
(A) An entrance is every instance where the HubSpot tracking code fires.
(B) An entrance is the percentage of sessions that end on a particular page.
(C) An entrance is an engagement metric that tracks all the interactions a visitor is having across your site — from pages views, form submissions, CTA clicks, and more — until they’ve been inactive for 30 minutes or more.
(D) An entrance is the number of sessions that were initiated on a particular page.
Q.3 – True or false? High exit rates are indicative of a poorly performing page.
(A) True
(B) False
Q.4 – True or false? Every time the tracking code fires, HubSpot counts a page view.
(A) True
(B) False
About HubSpot Marketing Software Quiz
This course contains a total of 15 lessons about HubSpot Marketing Software. Quiz questions are asked after every lesson you complete but they aren’t mandatory for moving to the next lesson. There is no time limit to these questions. All the modules don’t have Quiz questions because some of them have Practical exercises.
The HubSpot Marketing Platform contains a wide set of tools which can be used to create and optimize Marketing campaigns for your business. The different lessons in the entire course teaches you the fundamentals of this software and the quiz questions tests your knowledge about this software and the individual lesson you complete.