HubSpot Sales Enablement Quiz Answers 2020

Below you will find the answers for all the quiz questions asked in the HubSpot Sales Enablement Certification Course. This article contains answers to quiz questions only. If you’re looking for the answers to the main Certification exam then visit our HubSpot Sales Enablement Certification Exam Answers page.

Course URLhttps://academy.hubspot.com/courses/sales-enablement

Lesson 1 Quiz Answers

Q.1 – What is sales enablement?

(A) The processes, content, and technology that empower sales teams to sell efficiently at a higher velocity.

(B) Providing helpful content and resources that attract people to you.

(C) A strategy for convincing prospects to buy from you.

(D) A modern way of thinking about quotas, goals, and processes.

Q.2 – What is inbound?

(A) The processes, content, and technology that empower sales teams to sell efficiently at a higher velocity.

(B) Providing helpful content and resources that attract people to you.

(C) A strategy for convincing prospects to buy from you.

(D) A modern way of thinking about quotas, goals, and processes.

Q.3 – What are the elements of a sales enablement strategy?

(A) Marketing goals, sales quota, and revenue targets.

(B) Inbound, marketing, and sales.

(C) A clear goal, a target buyer, and a content strategy.

(D) Attract, convert, close, delight.

Lesson 2 Quiz Answers

Q.1 – What is the difference between a vision and goals?

(A) A vision is a metric outcome you can check off a list, and a goal is a state of affairs you want to bring into being.

(B) A vision is for the marketing team, and a goal is for the sales team.

(C) A vision is for the sales team, and a goal is for the marketing team.

(D) A goal is a metric outcome you can check off a list, and a vision is a state of affairs you want to bring into being.

Q.2 – Fill in the blank: Once you have a vision, you need to convert it into a _____ goal.

(A) marketing

(B) sales

(C) revenue

(D) long-term

Q.3 – How bold should your goals be?

(A) They should rank between 5 and 7 on the Boldness Scale.

(B) They should encourage your teams to accomplish things they’ve never done before, but they shouldn’t be so lofty that they make team members feel overwhelmed.

(C) As bold as possible.

(D) Goals should be easily achievable so your teams have something to celebrate on a regular basis.

Lesson 3 Quiz Answers

Q.1 – Which of the following helps you determine how good of a fit someone is for your offering?

(A) An ideal customer profile.

(B) A lead qualification matrix.

(C) A qualified lead.

(D) Hand raisers.

Q.2 – Which of the following helps you determine whether a lead should be owned by marketing or sales?

(A) Hand raisers.

(B) A lead qualification matrix.

(C) An ideal customer profile.

(D) A qualified lead.

Q.3 – What is a hand raiser?

(A) Any lead that’s ready for sales contact.

(B) “Hand raiser” is another name for a qualified lead.

(C) Someone who explicitly asks to speak with sales.

(D) Any lead that’s a good fit for your offering.

Lesson 4 Quiz Answers

Q.1 – What does a sales and marketing SLA require marketing to do?

(A) Attract a certain number of visitors each month.

(B) Create a certain amount of new content each month.

(C) Shadow a certain number of sales appointments.

(D) Deliver a certain number of leads to sales each month.

Q.2 – What does a sales and marketing SLA require sales to do?

(A) Contact each of marketing’s leads within a certain timeframe.

(B) Close a certain percentage of marketing’s leads into customers.

(C) Help marketing generate a certain number of leads each month.

(D) Hit their quota each month.

Q.3 – What is a judicial branch?

(A) A small group of leaders who review every lead sales rejects.

(B) A cross-functional team of marketers and salespeople who define a qualified lead.

(C) A matrix for determining whether a lead meets your qualification criteria.

(D) Your leads who explicitly ask to speak with sales.

Lesson 5 Quiz Answers

Q.1 – What’s the difference between teams and work groups?

(A) Team members are more interdependent than members of a work group are.

(B) Work groups are based on organizational or managerial hierachy, but teams are not.

(C) Team members need each other in order to get their work done, but members of work groups often work in parallel without working together.

(D) All of the above.

Q.2 – True or false? The main purpose of smarketing meetings is to recognize high achievers.

(A) True

(B) False

Q.3 – All of the following people should be invited to attend smarketing meetings EXCEPT:

(A) Members of the executive team.

(B) Members of the marketing team.

(C) Members of the sales team.

(D) Junior members of the marketing and sales teams.

Lesson 6 Quiz Answers

Q.1 – True or false? Within one ideal customer profile, there may be multiple buyer personas.

(A) True

(B) False

Q.2 – How many customers do you need to interview to create an accurate buyer persona?

(A) All of them.

(B) 20% of your customer database.

(C) About 15.

(D) One or two.

Q.3 – True or false? Ideal customer profiles are only relevant to B2B companies.

(A) True

(B) False

Lesson 7 Quiz Answers

Q.1 – What does Jobs to Be Done help you identify?

(A) The duties your personas fulfill at the companies where they work.

(B) The types of people who buy your product.

(C) Why people buy your product.

(D) The types of people you should hire.

Q.2 – True or false? You can partner with other companies that solve the same job your product solves.

(A) True

(B) False

Q.3 – When you interview customers to discover their jobs to be done, what should the result be?

(A) A semi-fictional representation of what your typical customer looks like.

(B) A checklist of attributes a person or company must have in order to be a good fit for your offering.

(C) An in-depth description of the work the person does on a daily basis and how your product can help them get promoted.

(D) A job story explaining the situation and motivation that leads people to hire your product.

Lesson 8 Quiz Answers

Q.1 – True or false? If you’ve identified multiple personas in your customer base, you should put all of them in your hero statement.

(A) True

(B) False

Q.2 – Fill in the blank: A hero statement combines a persona with _____.

(A) an ideal customer profile

(B) a product or service you provide

(C) a job to be done

(D) your revenue goal

Q.3 – If you discover a group of people you can’t be a hero to, what should you do?

(A) Improve your product so that it better meets their needs.

(B) Introduce a new product to meet their needs.

(C) Keep your product the same but provide additional customer service to help them get value out of it after they buy.

(D) Clearly communicate to them that your product might not be a good fit for them.

Lesson 9 Quiz Answers

Q.1 – True or false? The more education you can provide your prospects before they meet with sales, the more qualified they’ll be when they get there.

(A) True

(B) False

Q.2 – When is content useful during the sales process?

(A) Mostly at the beginning of the sales process.

(B) Throughout the sales process.

(C) Mostly near the end of the process.

(D) Before the process begins.

Q.3 – How quickly should your sales team be able to find relevant content for their prospects?

(A) Within 10 minutes.

(B) Within five minutes.

(C) Within two minutes.

(D) Within one minute.

Lesson 10 Quiz Answers

Q.1 – True or false? In most companies, marketing creates more content than any other department.

(A) True

(B) False

Q.2 – Which departments should be involved in creating content?

(A) Just marketing

(B) Just marketing and sales

(C) All departments

(D) All departments except legal

Q.3 – True or false? Sales outreach is a good place to experiment with video.

(A) True

(B) False

Lesson 11 Quiz Answers

Q.1 – True or false? Your customers only need help firing a solution if they were previously paying for a product to do the same job as yours.

(A) True

(B) False

Q.2 – Which of the following is the BEST way to encourage your customers to buy from you again?

(A) By sending them sales discounts.

(B) By helping them accomplish the job they hired your product to do.

(C) By introducing them to additional product lines you offer.

(D) All of the above.

Q.3 – How can you use content to help your customers succeed?

(A) By creating content that teaches them how to use your product most effectively.

(B) By creating content that helps them do the job they hired your product to do.

(C) By creating content that helps them fire whatever solution they had in place before hiring your product.

(D) All of the above.

Lesson 12 Quiz Answers

Q.1 – True or false? Technology should be implemented before you design your sales enablement processes.

(A) True

(B) False

Q.2 – Which of the following is NOT a reason you need technology as part of your sales enablement strategy?

(A) To measure the results of your efforts.

(B) To provide visibility.

(C) To lessen the need for sales and marketing to meet in person.

(D) To automate parts of your process.

Q.3 – Why do you need a “single source of truth?”

(A) To ensure marketing and sales are seeing the same data for individual contacts.

(B) To help marketing and sales provide a consistent experience for leads.

(C) To prevent marketing and sales from simultaneously reaching out to the same person.

(D) All of the above.

About HubSpot Sales Enablement Certification Course Quiz

This course contains a total of 12 lessons about Sales enablement. Quiz questions are asked after every lesson you complete but they aren’t mandatory for moving to the next lesson. There is no time limit to these questions.

The HubSpot Sales Enablement Certification Course teaches you the basics of sale enablement. This course gives you real-life examples of how sales enablement works, how it can transform your business, unified goals revenue, lead qualification framework, how to use buyer personas in Sales, how to create Hero statements, use content in sales, how to continue enablement after the sale and a lot more.

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