If a person adds a product to a shopping cart but then leaves the website – which of the following tactics is most likely to encourage that person to return and purchase the product?

(A) Retargeting with a display ad encouraging newsletter sign-up

(B) Redesigning your website

(C) Creating a Facebook page for your business

(D) Retargeting with a display ad that has a discount coupon


If a person leaves your website after adding a product to the cart then you can encourage them to return and purchase by creating a Retargeting display ad that has a discount coupon. Since the user has already visited your website, you can easily retarget them. You should use a discount coupon in the display ad because the user was interested in your product and now that you’re offering them a discount they’ll most probably buy from you.


This question is a part of the Topic Quiz section of Google Digital Garage Course and the Topic Assessment section of Google Digital Unlocked Course. You can find answers to all the topic quiz/assessment questions by visiting the Google Digital Garage Quiz Answers page and Google Digital Unlocked Assessment(Quiz) Answers page.

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