If a user abandons their shopping cart without making a purchase, one way to bring them back to complete the purchase is?

(A) SEM advertising

(B) Social advertising

(C) Retargeting

(D) Email campaigns


Retargeting the customer with your product ads on Search engines (SEM advertising) and Social Media (Social advertising) is the best way to bring back a customer who has abandoned the shopping cart without purchasing.

This is because every customer has to look at least 7 times at a product before they purchase it according to advertising data. So, if you retarget the customer with your product ad then they are most likely to buy it after getting exposed to the ad several times. This creates trust among the buyer and they are most likely to choose your product.


This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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