If an advertiser doesn’t want to add remarketing tags to a website, why would Customer Match be a good fit for them?

(A) Customer Match allows you to reach people who have been to your website

(B) Customer Match allows you to reach people who haven’t been to your website yet

(C) Customer Match relies on your own data instead of a remarketing tag

(D) It wouldn’t be a good fit. You have to tag your website to use Customer Match

Explanation

If an advertiser doesn’t want to add remarketing tags to a website then Customer Match would be a good fit for them because Customer Match creates a similar audience for you by using the data from your ad accounts and campaigns. This makes the Customer Match data reliable because it uses your own data instead of a remarketing tag.

The Customer Match audience is created from the interests and behavior of the audience similar to your previous website visitors.

Conclusion

This question is a part of the Google Ads Search Certification Knowledge Check Assessment and the Check your Knowledge section of the Reach Valued Customers with Search Audiences unit. You can find all the answers to both exams in our Google Ads Search Certification Knowledge Check Assessment Answers page, and the Reach Valued Customers with Search Audiences Answers page.

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