If an advertiser’s goal is for campaign efficiency, which ASINs should they avoid using? (Select 2)

(A) ASINs that have low sales

(B) ASINs with 5 star reviews

(C) Best-selling ASINs

(D) ASINs with 2 star reviews

Explanation

Campaign efficiency is measured using two objectives ACOS and ROAS. A better Campaign efficiency can be achieved by getting a lower ACOS and higher ROAS. This is only possible if the advertiser avoids using ASINs that have low sales and ASINs with 2 star reviews which do not meet the retail readiness guidelines.

Conclusion

This question is a part of the Amazon Sponsored Ads Foundations Certification Assessment. You can find answers to all the questions asked in this exam in our Amazon Sponsored Ads Foundations Certification Assessment Answers page.

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