(A) high ACOS
(B) neither of these
(C) low ACOS
ACOS is the amount you’ve spent on a campaign divided by total sales during the campaign. This tells you the percentage of your sales you’ve spent on advertising. If ASINs are not driving sales in a campaign then this means the total sales are really for the advertising money you’re spending on that product. This will reflect as high ACOS in the advertising product report.
This question is a part of the Amazon Sponsored Ads Foundations Certification Assessment. You can find answers to all the questions asked in this exam in our Amazon Sponsored Ads Foundations Certification Assessment Answers page.