If the leads your marketing team produces are consistently low quality, which of the following is the BEST way to improve your lead quality?

(A) Optimize your messaging to stop attracting the wrong people.

(B) Lower your lead qualification standards.

(C) Nurture the leads until they’re a better fit.

(D) Generate a higher number of leads so that more good-fit leads will be brought in.

Conclusion

This question is a part of the HubSpot Sales Enablement Certification Exam. You can find answers to all the questions asked in this exam in our HubSpot Sales Enablement Certification Exam Answers page.

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