(A) Conversions and revenue increase
(B) Clicks and average order value increase
(C) Conversions increase while revenue decreases
(D) Clicks and revenue increase
If the mCvR increases, the conversions and revenue will increase as well even though everything else remains the same.
This question is a part of the Invest in Mobile Experience for Growth lesson from the Drive growth with mobile experience course. You can find all the answers asked in this exam on our Drive growth with mobile experience Answers page.