If using Google Tag Manager, which of the following sitewide tagging solutions would be used to measure conversions?

(A) Add on the conversion linker tag to Google Tag Manager

(B) Install gtag.js tags

(C) Link Google Ads and Google Analytics accounts

(D) Sitewide tagging is already in place, so no action is needed

Explanation

If you’re using Google Tag Manager, you can measure conversions by adding the Conversion Linker tag to your landing page URLs, which automatically identifies information about the ad click that brought someone to your site. It also then stores this information in new cookies on your domain.

All you have to do is add on the conversion linker tag to Google Tag Manager and this will allow you to measure conversions.

Conclusion

This question is a part of the Google Ads Measurement Knowledge Check Assessment and the Check your knowledge section of the Set Up Conversion Tracking to Meet Your Goals lesson unit. You can find all the answers asked in both exams in our Google Ads Measurement Knowledge Check Assessment Answers page, and Set Up Conversion Tracking to Meet Your Goals Answers page.

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