If you are looking to expand your company’s presence online internationally, which of the following should you consider with regards to your online content?

(A) Translated by an automated tool only

(B) Translated but also locally adapted for the audience

(C) Translated into the native language

(D) Left the same, and not translated


If you’re expanding internationally then you should translate your content and adapt in such a way that it resonates with the local audience. If you simply just translate your content then the local audience will quickly understand that this is an international business using cheap translators.

You should hire native speakers for the country who can translate the content and adapt it for the local audience using commonly used words in that language so that the local audience believes that this is a local business that they can trust.


This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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