If you find yourself with a lot of poor-fit leads, all of the following are good ways to solve this problem EXCEPT:

(A) Send the leads to sales for further qualification.

(B) Look for bad-lead sources and turn them off.

(C) Revisit your ideal buyer profile and make your definition of “fit” less stringent.

(D) Find ways to improve the messaging in your marketing content.

Conclusion

This question is a part of the HubSpot Sales Enablement Certification Exam. You can find answers to all the questions asked in this exam in our HubSpot Sales Enablement Certification Exam Answers page.

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