If you have a keyword set to broad match, but you want to select specific keywords that must be included in the search query for your ad to be displayed, what would you use?

(A) A negative keyword

(B) A phrase keyword

(C) A broad match modifier

(D) A phrase match modifier


A broad match modifier prompts the search engine to show your ads only if the keyword or its close variations are present in the search query.

For the Broad Match Modifier, the ads will be shown only for those keywords which you’ve marked with a + sign.


This question is a part of the HubSpot Digital Advertising Certification Exam and the HubSpot Digital Marketing Exam. You can find answers to all the questions asked in both exams on our HubSpot Digital Advertising Certification Exam Answers page and HubSpot Digital Marketing Certification Exam Answers page.

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