If you have poor landing page quality, which filtering category will keep your bid from reaching the auction?

(A) Publisher filtering

(B) Auction filtering

(C) Google filtering

Explanation

The Google filtering stage checks to make sure bids and ads are compliant with Google policies and standards. This includes the landing page quality.

Conclusion

This question is from the Make it stick section of the “Understand and avoid bid filtering” lesson which is a part of the Authorized Buyers course.

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