(A) A negative keyword
(B) A phrase keyword
(C) A broad match modifier
(D) A phrase match modifier
Negative Keywords are the keywords that you don’t want your ads to show up for meaning keywords that you want to exclude from a campaign. Example – If you are targeting ads for the keyword ‘how to lose weight’ then you want to use ‘how to gain weight’ as the negative keyword.
This question is a part of the HubSpot Digital Advertising Certification Exam. You can find answers to all the questions asked in this exam on our HubSpot Digital Advertising Certification Exam Answers page.