If you want to exclude your ad from being shown on searches containing a specific keyword, what would you use?

(A) A negative keyword

(B) A phrase keyword

(C) A broad match modifier

(D) A phrase match modifier


Negative Keywords are the keywords that you don’t want your ads to show up for meaning keywords that you want to exclude from a campaign. Example – If you are targeting ads for the keyword ‘how to lose weight’ then you want to use ‘how to gain weight’ as the negative keyword.


This question is a part of the HubSpot Digital Advertising Certification Exam. You can find answers to all the questions asked in this exam on our HubSpot Digital Advertising Certification Exam Answers page.

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