If you want to identify generic keywords that are driving high site engagement, which Search Ads 360 report and metric would you view? (select two)

(A) Bounce rate in Search Ads 360 Treemaps reports

(B) Revenue in Search Ads 360 Campaigns reports

(C) % New Sessions in Search Ads 360 Keywords Reports

(D) Bounce rate in Search Ads 360 Keywords Reports

Explanation

Keywords in Search Ads 360 Report can be identified only from Search Ads 360 Keywords reports. High Site Engagement means the bounce rate of the users is low and the % of new sessions is high. Therefore, to find the generic keywords that drive high site engagement you need to check the % New Sessions in Search Ads 360 Keyword Reports and Bounce rate in Search Ads 360 Keywords Reports.

Conclusion

This question is a part of the Assessment 6 exam of Getting Started with Google Analytics 360. You can find all the answers to this exam in our Getting Started with Google Analytics 360 Assessment Answers page.

Leave a Comment

Share via
Copy link