If you want to know which marketing effort is attracting people to your brand, which attribution model should you use?

(A) Linear

(B) First-touch

(C) Last interaction

(D) Simple decay

Explanation

If you want to know which marketing effort is attracting people to your brand, you should use the First-touch attribution model.

First-touch attribution model refers to the first touchpoint or channel that a user interacted with before converting on your site. So if someone first discovered your business via a paid search (PPC) ad, that channel would get the credit for a conversion.

Conclusion

This question is a part of the HubSpot Digital Advertising Certification Exam. You can find answers to all the questions asked in this exam on our HubSpot Digital Advertising Certification Exam Answers page.

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