(A) Running shoe
(B) shoes for running
(C) Best running shoes
(D) shoes best for running
(E) running sneakers
The exact match modifier prompts your ads when the search query is an exact match with your keyword, or the search query means the same thing as your keyword and includes close variations of your keyword, like misspellings, plurals, and synonyms.
If your exact match keyword is [running shoes], then the searches that may prompt your ad are Running shoe, running sneakers, and shoes for running.
Running shoe – Because this is a singular version of the keyword “running shoes.”
Running sneakers – Because it’s a close variation of the exact term, and has the same meaning of the exact term.
Shoes for running – Because it’s a close variation of the exact term, and has the same meaning of the exact term.
The search phrases “Best running shoes” and “shoes for best running” don’t match because these keywords contain an extra term “best” which is not present in the main keyword “running shoes” so these terms won’t prompt an ad when searched.
This question is from the Manage which searches prompt your ads chapter which is a part of the Explore the Value of Google Search lesson. You can get answers to all the questions asked in this lesson in our Explore the Value of Google Search Answers page.