If your main campaign goal is to drive new visitors to a new products page, which Floodlight activity type should you choose?

(A) Items Sold

(B) Unique

(C) Custom variable

(D) Transactions

Explanation

If your primary campaign goal is to drive new visitors to a new products page then use the Unique Floodlight activity type.

This activity type lets you count unique site visitors to make sure you’re attracting new ones, not just returning visitors.

Conclusion

This question is from the Check Your Knowledge section of the “Track conversions with Floodlight” lesson from the Get Actionable Insights course.

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