If your property is integrated with both Display & Video 360 and Campaign Manager and auto-tagging is enabled, what will be the source/medium for sessions from Display & Video 360?

(A) dcm-dbm / cpm

(B) dfa-dbm / cpm

(C) dbm / cpm

(D) dfa / cpm


If you integrate with Display & Video 360 as well as Campaign Manager and the auto-tagging is enabled then, the Source/Medium for Sessions from Display & Video 360 will be dbm/cpm. Here, the dbm represents the source identified by (utm_source parameter) and cpm represents the medium identified by the (utm_medium parameter).

If the session had originated from Campaign Manager then, the source would be dfa and medium would be cpm.


This question is a part of the Assessment 3 exam of Getting Started with Google Analytics 360. You can find all the answers to this exam in our Getting Started with Google Analytics 360 Assessment Answers page.

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