Imagine a customer has downloaded an app made by their local hardware store. How could that business connect with their audience through the app?

(A) Call the customer when there is an offer they’d enjoy

(B) See where their customers are and monitor their shopping behaviours

(C) Send them offers when they enter a certain geographical area

(D) Add items to their in-app basket that you think they’d like


If a customer downloads an app of a local store then that business can connect with its audience by sending them offers in the form of push notifications when they enter a certain geographical area.

You can send them offers when they are in close proximity to your shop in the form of push notifications. You can send them notifications with new offers and promotions and this will help you engage with your local audience.


This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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