If you’re creating a search campaign for a bike and sports adventure store then you’ll need hundreds to thousands to tens of thousands of keywords in each ad group for your ads to match to the most relevant user searches.
This is because every day around 15% of new searches is made online, so the search phrases are changing with time but if we target a lot of keywords then the chances of our ad matching to the user’s search query will be very high.
Therefore, it’s better to target as many keywords as possible.
This question is from the Complement your keyword strategy with Dynamic Search Ads (DSA) chapter which is a part of the Explore the Value of Google Search lesson. You can get answers to all the questions asked in this lesson in our Explore the Value of Google Search Answers page.