Imagine you just joined a marketing team and are responsible for launching a new website to drive lead generation. You find out that your team doesn’t have access to the current website and there has never been any analytics software installed. Which research category would be the best place to start developing an understanding of why users visit the website?

(A) Qualitative research

(B) Observational research

(C) Quantitative research

(D) A/B testing


This question is a part of the HubSpot Growth-Driven Design Certification Quiz from Lesson 4. You can find answers to all the quiz questions from this course in our HubSpot Growth-Driven Design Quiz Answers page.

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