(A) First marketing activity
(B) Last marketing activity
(C) Single assisted conversion
(D) All assisted conversions
In the Last-Click or Last Interaction attribution model, Google Analytics attributes all of the credit for the conversion to the last marketing activity also known as the last touchpoint.
Example – A customer finds your website from an organic search. He returns two days later by clicking on a Paid Search ad. He then returns the next week Directly and makes a purchase. Since the last marketing activity or touchpoint was the Direct channel, so according to the Last-Click attribution model, the conversion credit will go to the Direct channel.
This question is a part of the Assessment 3 section of the Advanced Google Analytics Certification course. You can find the answers with full explanation for the third Assessment in our Advanced Google Analytics Assessment 3 Answers page or you can check out the answers for all the assessment questions in our Advanced Google Analytics Assessment Answers page.