In Google’s ABCDs, what are two recommendations for connecting with viewers? (Choose two.)

(A) Use video shots from movies and television shows to get attention.

(B) Leverage the power of audio in your ads to lift brand awareness.

(C) Force a user into a sign-up or e-mail capture to exit the ad display.

(D) Increase your ad’s pacing to capture attention and keep it longer.

(E) Film ads that have a depressing emotional factor to gain sympathy.


This question is a part of the Google Ads Video Certification exam. You can find all the answers for this exam in our Google Ads Video Certification Assessment Answers page.

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