In Hootsuite Inbox, you can see all the correspondence between a user and your organization on a particular social channel, including public and private conversations. This is useful for

(A) gathering marketing analytics on the user’s behaviour.

(B) feeding data into Hootsuite chatbot for more human-like responses.

(C) targeting paid advertisements to the user more accurately.

(D) understanding the full context of the most recent exchange

Explanation

The Hootsuite Inbox feature provides all the list of conversations between a user and an organization. This is really helpful because it provides an understanding of the full context of the conversations and you can filter out the most important messages inside the conversation.

Conclusion

This question is a part of the Hootsuite Platform Certification exam. You can get all the answers to the questions asked in this exam by visiting our Hootsuite Platform Certification exam answers page.