In Microsoft Advertising, which customer actions are considered conversions? (Select 3)

(A) Completing​ a transaction

(B) Performing a search query on Bing

(C) Purchasing​ a product or service

(D) Filling​ out a registration form

(E) Viewing an ad


A Conversion is defined as a completed activity that brings some kind of success to your business. So, according to this definition, the customer actions that can be defined as conversions are Completing a Transaction( you earn money), Purchasing a product or service( you make money), and Filling out a registration form(you get the email address).


This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for this exam in our Microsoft Advertising Certified Professional Exam Answers page.

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