In Multi-Channel Funnel Reports, how are default conversions credited?

(A) Second to last campaign, search or ad

(B) Equal credit along the conversion touchpoints

(C) Last campaign, search, or ad

(D) First campaign, search or ad


By default, the Multi-Channel Funnel Reports follow the Last-Click Attribution model which means the conversion credit is given to the last campaign, search, or ad that referred the user which led to the conversion or e-commerce transaction.


This question is a part of the Google Analytics Individual Qualification. You can get all the answers with detailed explanation for this exam in our Google Analytics Individual Qualification Exam Answers page.

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