In order to optimize toward customer acquisition, an advertiser should identify keywords with the highest _____________?

(A) % of orders new-to-brand

(B) attributed sales

(C) ACOS

(D) conversion rate

Explanation

Sponsored Brand campaigns allow you to optimize toward customer acquisition using new-to-brand metric which is denoted by % of orders new-to-brand. The new-to-brand metric means customers % of new customers who have ordered products from your brand. You can filter your campaign to show keywords with a high % of new-to-brand metrics. You can then bid more on these keywords to promote brand awareness and optimize toward customer acquisition.

Conclusion

This question is a part of the Amazon Sponsored Ads Foundations Certification Assessment. You can find answers to all the questions asked in this exam in our Amazon Sponsored Ads Foundations Certification Assessment Answers page.

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