(A) Click-through interaction
(B) Display ad impression
(C) Data-driven interaction
(D) Offline ad interaction
The eye icon represents a Display ad impression in the top conversion paths report in Multi-Channel Funnels. This Display ad impression means the visitor was displayed an ad on his/her device screen. In the case of no.4, the MCF grouping path shows Display with eye icon > Display. This means, the assisted conversion was provided by a Display ad impression and the final conversion was provided by the Display ad source after it was clicked.
This question is a part of the Assessment 3 exam of Getting Started with Google Analytics 360. You can find all the answers to this exam in our Getting Started with Google Analytics 360 Assessment Answers page.