In the Conversions > Multi-Channel Funnels > Top Conversion Paths report, what does the “eye” icon represent in the display channel steps?

(A) Click-through interaction

(B) Display ad impression

(C) Data-driven interaction

(D) Offline ad interaction


The eye icon represents a Display ad impression in the top conversion paths report in Multi-Channel Funnels. This Display ad impression means the visitor was displayed an ad on his/her device screen. In the case of no.4, the MCF grouping path shows Display with eye icon > Display. This means, the assisted conversion was provided by a Display ad impression and the final conversion was provided by the Display ad source after it was clicked.


This question is a part of the Assessment 3 exam of Getting Started with Google Analytics 360. You can find all the answers to this exam in our Getting Started with Google Analytics 360 Assessment Answers page.

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