In the custom funnel below, what was the percentage of users who left the funnel between stage 1 and stage 2?

(A) 94.88%

(B) 5.12%

(C) 26.78%

(D) 69.47%

Explanation

If you see the Closed Funnel Analysis Data, then you’ll find that the Drop-Off Rate from Stage 1 (Virtual Tour – Not Completed) to Stage 2 (Form Step 1) is 5.12%. Drop Off rate means the percentage of users who abandoned the funnel at any stage so, the percentage of users who left the funnel between stage 1 and stage 2 is 5.12%.

Conclusion

This question is a part of the Assessment 1 exam of Getting Started with Google Analytics 360. You can find all the answers to this exam in our Getting Started with Google Analytics 360 Assessment Answers page.

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