In this Product Performance report, which product indicates potential issues with the product details page?

(A) 22 oz. Mini Mountain Bottle

(B) Travel Journal

(C) Organic Basic T-Shirt

(D) Men’s Heather T-Shirt

Explanation

The Organic Basic T-Shirt has issues with the Product Details page because it has the lowest Cart-to-Detail rate. The Cart-to-Detail rate is the percentage of people who add a product to the cart after viewing that product page. Since the Cart-to-Detail rate of Organic Basic T-Shirt is the lowest(7.20%), this means that people don’t like the information provided in the product details page and hence only a small percentage of people are adding that to their cart. This concludes that there are definitely some issues with the product details page of that particular product.

Conclusion

This question is a part of the Assessment 4 section of the Google Analytics for Power Users course. You can find all the questions from all the four assessments with detailed explanation for this exam in our Google Analytics for Power Users Assessment Answers page.

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