(A) It guarantees more visitors to your site
(B) It guarantees increased sales
(C) It drives traffic to your website
(D) It improves your ranking in search engines
Display advertising can be effective because it can be used to drive traffic to your website. Display ads contain images mixed with some text and CTA link. This CTA link when clicked can bring users to your website. These ads cannot guarantee traffic or sales to your website because you are charged for every impression rather than a click. It has no relation to rank improvement in search engines.
This question is a part of the Topic Quiz section of Google Digital Garage Course and the Topic Assessment section of Google Digital Unlocked Course. You can find answers to all the topic quiz/assessment questions by visiting the Google Digital Garage Quiz Answers page and Google Digital Unlocked Assessment(Quiz) Answers page.