In which of the following situations should an advertiser consider using automated bidding?

(A) to optimize bids on both Sponsored Product and Sponsored Brand campaigns, toward sales efficiency

(B) to optimize bids on Sponsored Brand campaigns, toward brand awareness

(C) to optimize bids on Sponsored Brand campaigns, toward sales efficiency

(D) to optimize bids on Sponsored Product campaigns, toward brand awareness

Explanation

Automated bidding allows Amazon to optimize your bids for other placements below the top of search placement. The best situation for using automated bidding is to optimize bids on Sponsored Brand campaigns, toward sales efficiency. In automated bidding, Amazon adjusts your bids for other placements based on your observed conversion rate for those placements.

Conclusion

This question is a part of the Amazon Sponsored Ads Foundations Certification Assessment. You can find answers to all the questions asked in this exam in our Amazon Sponsored Ads Foundations Certification Assessment Answers page.

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