Investment per device (desktops/laptops, tablets and smartphones) can be controlled by bid modifiers within what range? (Select 2)

(A) 900%

(B) -1000%

(C) 1000%

(D) -100%

Explanation

Positive Bid adjustments for devices can be controlled by modifiers of +900% whereas the Negative Bid adjustments for devices can be controlled by modifiers of -100%. If you use an -100% bid adjustment, then your ads won’t be displayed on that device. Bid adjustments(modifiers) for other targets can range from -90% to +900%.

Conclusion

This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for this exam in our Microsoft Advertising Certified Professional Exam Answers page.

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