is google analytics safe to use?

What is Google Analytics? | Explained for Beginners!

Since late April 2016, Google Analytics now securely sends all data from your website to Google’s servers. This means that when someone accesses a non-secure page on your website, the data being collected will be transmitted using encryption. This makes it harder for people to intercept the data that’s being collected.

What is Google Analytics used for? | Plus, the benefits of Google Analytics

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