Jamie is part of the content marketing team for Fitstuff, a sports shop. The content he’s producing needs to appeal to new customers, as well as provide extra value to existing customers. Which of the following content would appeal best to both audiences?

(A) List of the top 10 sports equipment outlets/shops

(B) A competition inviting customers to submit photos of themselves wearing Fitstuff gear, with store gift vouchers up for grabs as prizes

(C) 10% discount vouchers for all new customers

(D) A blog about the store’s recycling scheme for old trainers

Explanation

The best way to attract the attention of both old and new customers is by inviting customers for a competition to submit photos of themselves wearing Fitstuff gear. They can also provide store gift vouchers as prizes for the winners. This will attract both the old and new audiences because they can win prizes and this will also increase the revenue of the store because the customers are only allowed to wear their gear which means they will be selling more of their Fitness gear to their audience.

Conclusion

This question is a part of the Check Your Knowledge section of Google Digital Garage and Unlocked course. We have also provided all the answers to the Check Your Knowledge section of Google Digital Garage and Google Digital Unlocked.

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