Janelle is a programmatic yield manager. She’s running her weekly report to monitor for potential issues and trends across her company’s network when she notices a drop in total impressions and average eCPM on her Accelerated Mobile Pages (AMP) inventory. She wants to figure out if specific inventory may be driving this decline, and, if so, the date on which performance changed. Which dimensions, filters, and metrics should Janelle select to uncover potential drivers of this performance change.

Dimensions – Line item, Date, Inventory type is AMP

Filter – Ad units, Order

Metrics – Total impressions, Total clicks, Total average eCPM

Conclusion

This question is a part of the Check your Knowledge section of the “Troubleshoot Performance Using Reports” lesson from the “Optimize Google Ad Manager to Meet Objectives” course.

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