Janelle is the director of programmatic at her company. They’ve recently launched a new user experience on their mobile site and received a large bump in traffic. However, in reviewing the performance of their mobile ad units in Ad Manager reporting, Janelle notices a lot of unfilled impressions. Which dimensions, filters, and metrics might Janelle select to uncover the reasons for this?

Dimensions – Ad unit

Filters – Device category

Metrics – Unfilled impressions, Total impressions


This question is a part of the Check your Knowledge section of the “Use Reports to Evaluate Yield” lesson from the “Optimize Google Ad Manager to Meet Objectives” course.

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