Janice has set up a sponsored ad for her new line of picture frames. She has selected the keyword “computer” for this ad. Which principle explains why her ad may not display?

(A) engagement

(B) relevancy

(C) ad spend

(D) cost-per-click


Janice’s ad won’t display if she uses the keyword “computer” for her new line of picture frames because her keyword is not relevant to the product she’s selling.

If the keyword is irrelevant to the product being sold then the ad is not displayed because it leads to a poor user experience.


This question is a part of the Amazon Sponsored Ads Foundations Certification Assessment. You can find answers to all the questions asked in this exam on our Amazon Sponsored Ads Foundations Certification Assessment Answers page.

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